Kendra Aronson is always hungry.
She is probably thinking about her next meal right now...
The San Luis Obispo Farmers' Market Cookbook
Kendra Aronson is the vision and voice behind The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. Her enthusiasm (and endless energy) made it real— from the writing, recipe testing, and food photography, to the editorial design and self-publishing.
Taking her dream from big idea to bound book took creativity and crowdfunding. In July 2015, Kendra launched a Kickstarter campaign and raised $26,714 in pre-order sales. She sold out of her first print run of 2,000 copies in just 20 days.
Now in its third print run, Kendra’s cookbook has sold over 10,000 copies. She’s still in awe and grateful to every single supporter.
Kendra's successful self-publishing journey has been featured on Girlboss, Food52, Radio Cherry Bombe, and the Being Boss Podcast. Plus, her cookbook has garnered the attention of famed, farm-to-table goddess Alice Waters (!):
"I love the way Kendra has celebrated the farmers and the beautiful organic food they grow for us. She connects their work to the kitchen and to our taste buds in a pure and simple way—plus the photos are gorgeous.”
Kendra Aronson and Alice Waters at Cherry Bombe Jubilee SF →