Kendra Aronson is always hungry.

She is probably thinking about her next meal right now...

 Photo credit: Tina Loveridge.

Photo credit: Tina Loveridge.


As a celebrated cookbook author, quarterly contributor to Edible San Luis Obispo magazine, columnist for Food52, (2017) IACP Cookbook Judge, 
food stylist, and food photographer—Kendra’s voracious appetite knows no bounds.


The San Luis Obispo Farmers' Market Cookbook

 Photo credit: Tina Loveridge.

Photo credit: Tina Loveridge.

Kendra Aronson is the vision and voice behind The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. Her enthusiasm (and endless energy) made it real— from the writing, recipe testing, and food photography, to the editorial design and self-publishing.

Taking her dream from big idea to bound book took creativity and crowdfunding. In July 2015, Kendra launched a Kickstarter campaign and raised $26,714 in pre-order sales. She sold out of her first print run of 2,000 copies in just 20 days.

Now in its third print run, Kendra’s cookbook has sold over 10,000 copies. She’s still in awe and grateful to every single supporter.

Kendra's successful self-publishing journey has been featured on Girlboss, Food52, Radio Cherry Bombe, and the Being Boss Podcast. Plus, her cookbook has garnered the attention of famed, farm-to-table goddess Alice Waters (!):

"I love the way Kendra has celebrated the farmers and the beautiful organic food they grow for us. She connects their work to the kitchen and to our taste buds in a pure and simple way—plus the photos are gorgeous.

Kendra Aronson and Alice Waters at Cherry Bombe Jubilee SF →

 Photo credit: Jane Larkworthy.

Photo credit: Jane Larkworthy.




(Formal) Education

Kendra is a lover of language—who's proud of her ability to order food and beverages in Spanish, French, and Italian. She's also earned two degrees: 

  • B.A. from Cal Poly State University in Modern Languages & Literature with a Linguistics minor

  • M.A. from San Francisco State University in TESOL (Teaching English to Speakers of Other Languages)


After Hours

 Photo credit: Tina Loveridge.

Photo credit: Tina Loveridge.


When Kendra is off the clock, you'll often find her nose deep in a cookbook—sniffing out new recipes to make, devour, and share with her friends, her family, and her squeezeShea Somma (!).

Her favorite food groups include tasty tacos, wood-fired pizza, fried chicken, fruit pie, and ice cream—ya know, the good stuff. She loves traveling, learning new skills, and laughing. If you can make her laugh (which isn't hard) then you will become fast friends.


The Central Coast Creatives Club

Kendra founded The Central Coast Creatives Club to do more than share an online directory of creative kinfolk—this network of creative club members fosters genuine connections and kindles collaboration across the community.

 Art by club member Kayla King.

Art by club member Kayla King.


Club members gather at monthly meetups to connect, discuss their current projects, develop unique collaborative opportunities, cross-promote each other’s work, provide advice, share resources, and have a damn good time!


Club members also take monthly field trips to get a behind-the-scenes peek into the lives of local creatives. Each outing is an opportunity to get to know fellow colleagues in a unique way, from touring their studio spaces to asking questions about their personal paths and creative processes. 



Be a pal, follow along @kendraaronson

Want to work together?