Kendra Aronson is always hungry.

She is probably thinking about her next meal right now...

Photo credit: Tina Loveridge.

Photo credit: Tina Loveridge.

 

As a celebrated cookbook author, contributor to Food52 and Edible San Luis Obispo magazine,
food stylist, and food photographer—Kendra’s voracious appetite knows no bounds.

 
 

The San Luis Obispo Farmers' Market Cookbook

Photo credit: Tina Loveridge.

Photo credit: Tina Loveridge.

Kendra Aronson is the vision and voice behind The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. Her enthusiasm (and endless energy) made it real— from the writing, recipe testing, and food photography, to the editorial design and self-publishing.

Taking her dream from big idea to bound book took creativity and crowdfunding. In July 2015, Kendra launched a Kickstarter campaign and raised $26,714 in pre-order sales. She sold out of her first print run of 2,000 copies in just 20 days.

Now in its third print run, Kendra’s cookbook has sold over 12,500 copies. She’s still in awe and grateful to every single supporter.

Kendra's successful self-publishing journey has been featured in the San Francisco ChronicleGirlboss, Food52, Radio Cherry Bombe, and the Being Boss Podcast. Plus, her cookbook has garnered the attention of famed, farm-to-table goddess Alice Waters (!):

"I love the way Kendra has celebrated the farmers and the beautiful organic food they grow for us. She connects their work to the kitchen and to our taste buds in a pure and simple way—plus the photos are gorgeous.

Kendra Aronson and Alice Waters at Cherry Bombe Jubilee San Francisco 2018. Photo credit: Jane Larkworthy.

Kendra Aronson and Alice Waters at Cherry Bombe Jubilee San Francisco 2018. Photo credit: Jane Larkworthy.

 

COLLECT KENDRA'S COOKBOOK HERE

 

Select Press

 

(Formal) Education

Kendra is a lover of language—who's proud of her ability to order food and beverages in Spanish, French, and Italian. She's also earned two degrees: 

  • B.A. from Cal Poly State University in Modern Languages & Literature with a Linguistics minor

  • M.A. from San Francisco State University in TESOL (Teaching English to Speakers of Other Languages)

 
 

After Hours

Photo credit: Tina Loveridge.

Photo credit: Tina Loveridge.

 

When Kendra is off the clock, you'll often find her nose deep in a cookbook—sniffing out new recipes to make, devour, and share with her friends, her family, and her squeezeShea Somma (!).

Her favorite food groups include tasty tacos, wood-fired pizza, fried chicken, fruit pie, and ice cream—ya know, the good stuff. She loves traveling, learning new skills, and laughing. If you can make her laugh (which isn't hard) then you will become fast friends.

 
 

Be a pal, follow along @kendraaronson

 

TL;DR

 

Kendra Aronson is a food stylist, cookbook author, and food photographer based in San Luis Obispo on the Central Coast of California. Available for food styling and food photography in Santa Barbara, Los Angeles, San Francisco + Bay Area. Kendra Aronson Creative Studio specializes in content creation for the culinary industry: food styling, food photography, cookbook production, and food writing. Kendra Aronson is the author and self-publisher of The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes and Short Stories from the Central Coast of California.