DISCOVER YOUR VOICE VALUES

This month I enrolled myself in Be Free, Lance—on online workshop for creatives who want to tackle freelancing in some way, shape, or form. I'm so excited to learn about the ins-and-outs of freelancing and connecting with other likeminded creatives! This week's module includes an introduction to the course, setting goals, defining strengths, and defining your niche. In case you missed it, I posted about my 2015 goals last week. Today I took this great brand voice self-assessment to discover and dig deeper into what feels true to me in my business and in my life. I love taking personality tests; the results are always so obvious yet eyeopening at the same time :) Below are my 8 "voice values":


COMMUNITY

WHAT IT MEANS
You value togetherness, consensus, and multiplicity. You’re motivated by a desire to gather and feel collected around a common idea or challenge. You help people feel supported, nourished, and well connected.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value community emphasize themes such as togetherness, creating networks, collaboration, cooperation, sharing, agreements, and holistic thinking.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR COMMUNITY
Your people are seeking input from likeminded others, so build this into your brand’s experiences. Focus on interactivity, providing spaces to share ideas, experiences, insights, and resources. Offer high-engagement opportunities and be open to delegating early and often.

WATCH OUT FOR
Pot-stirrers, critics, rebels, and show-offs who make it their mission to set off landmines in tightly knit groups simply to get a reaction. Allowing your community to run you. Fractured threads, insufficient depth, and a sense of incompletion due to the number of voices that are part of the conversation.


ENTHUSIASM

WHAT IT MEANS
You value dreaming big, inspiration, and the freedom to explore. You’re motivated by passion, variety, and curiosity. You help people feel pumped up, engaged, and creative.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value enthusiasm emphasize themes such as creativity, freedom, curiosity, exploration, living wholeheartedly, and being a passionate champion.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR ENTHUSIASM
Plan experiences that kindle their own passion for what you provide through your brand. Allow them to self-express and show their creativity around the solutions you offer. Give your audience plenty of freedom to be who they are, to change their minds, and to ask questions.

WATCH OUT FOR
Wantonly endorsing or promoting other brands without adequately vetting them, simply because you’re excited. Shiny object syndrome. Letting your passion lead your brand around by its nose and for all your expenditure of energy, overlooking your audience’s true needs and core desires.


HELPFULNESS

WHAT IT MEANS
You value making a contribution to your community that people can see. You’re motivated by graciousness, giving, and a desire to make the world a better place. You make people feel validated when they come to your brand to get their needs met.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value helpfulness emphasize themes such as awareness, caring, looking out for others, reliability, and creating peace and harmony.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR HELPFULNESS
Assure people that their needs are being taken care of at every turn, by people who genuinely care. Share your values around making a genuine contribution that serves others. Make calls to action that emphasize the sharing of resources.

WATCH OUT FOR
Being helpful out of a desire for recognition, rather than to purely be of service. Overgiving, overextending, overtaxing yourself with the cares and concerns of others. Getting too caught up in how generous you’re being perceived at the expense of your own self care.


INNOVATION

WHAT IT MEANS
You value progress, futuremindedness, and making continual improvements to everything you touch—both incrementally and by leaps and bounds. You’re motivated by the need to feel useful and to experience transformation, and you value facilitating change in the world.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value innovation emphasize themes such as future-orientation, change, ease, improvement, progress, and discovery.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR INNOVATION
Provide experiences in which people can see themselves changing and can feel themselves being part of change on a bigger scale. Allow room for shifts in thinking and perception as people grow into new awareness of the problem you solve and how it impacts their life.

WATCH OUT FOR
Too much ‘ta-da!’ factor — becoming show-off-y, falsely elusive, or inauthentically unavailable because you’re too busy ‘working on your next big thing.’ Also, avoid falling into ‘magician behind the curtain’ syndrome, so future-oriented that you fail to attend to how people are interacting with your brand today.


LOVE

WHAT IT MEANS
You value personalization, graciousness, and nurturing. You’re motivated by desire, affection, and a need to influence through warmth. You help people feel cherished, regarded, and accepted unconditionally for exactly who they are.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value love emphasize themes such as desire, affection, nurturing, patience, wholeness, healing, and kindness.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR LOVE
The best love-led brands give their audience plenty of attention and inspire in them a desire to spread the good feelings around. Your calls to action should be gentle, allowing people plenty of space to make decisions that feel best for them. Your audience truly respects your open heart and regards it as the ultimate form of power.

WATCH OUT FOR
Clients who take advantage and don’t keep their agreements. Leaning so far into the ‘soft’, or the feminine qualities, that you neglect to deliver the action-oriented pieces people need for deep learning to take hold. Cherishing people and your work so far above yourself that you grow exhausted.


PLAYFULNESS

WHAT IT MEANS
You value humor, joy, and taking things only as seriously as they need to be. You’re motivated by a desire to make people happy, win people over with your accessibility and cheer, and generally brighten the world. You help people feel comfortable, satisfied, and more relaxed.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value playfulness emphasize themes such as fun, lightheartedness, enjoyment, ease, and accessibility.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR PLAYFULNESS
Point out that life goes better when you take it as it comes. Make your calls to action doable and focus on the positive, always. Lead with friendliness and a can-do, will-do, unintimidating spirit. Point out the natural humor in situations and let joy rise to the surface of all your brand’s interactions.

WATCH OUT FOR
Hangers-on in your audience who just want to chat and play but will never take action. Coming off as too ‘lightweight’ with not enough substance. Mean-spiritedness when you’re feeling riled up.


SECURITY

WHAT IT MEANS
You value holding down what’s yours, and holding down the people around you, too—not so much in a nurturing way, more in an I’ve got this way. You’re motivated by the need to feel in control and safe in the world, and just by spending time with your brand, others absorb that feeling of security and stability, too.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value security emphasize themes such as building, establishing, and securing foundations; putting the ground beneath dreams and goals; being planful, strategic, and organized; and seeing how the big picture comes together to form the whole.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR SECURITY
Reassure them that you’re steering your own ship and that when they stick with you, you’ll make sure they’re provided for, too. Remind them that you’re the authority on the work you’re doing and that your desire to provide for their needs and wants is at the helm.

WATCH OUT FOR
Letting your ego get in the way of connecting with your audience. Being slow on the uptake when something needs to change. Over-promising and under-delivering, out of stress and resentment.


TRANSPARENCY

WHAT IT MEANS
You value openhandedness, coming clean, and being upfront. You’re motivated by a need to self-disclose and peel back layers of mystery around yourself, other people, and situations. You help people feel safe, tuned in, and in the know.

WHAT IT SOUNDS LIKE IN ACTION
Brands that value transparency emphasize themes such as disclosure, revelation, and truth.

HOW TO TAP INTO YOUR RIGHT PEOPLE'S DESIRE FOR TRANSPARENCY
Offer high-touch experiences where your audience can feel plugged in to the heartbeat of your brand. Your people most likely resist anything that feels overly polished, plucked, or primped. Note: this is not a permission slip to overlook the details. Just the opposite — your audience is looking to make sure all the details align with who and what you say you are.

WATCH OUT FOR
Confusing transparency with trustworthiness. Revealing more doesn’t always mean earning more respect. Too much navel-gazing and ‘truthiness’ at the expense of your audience’s bandwidth.