Katie Noonan of Noonan's Wine County Designs is a Central Coast-based floral designer specializing in lush bouquets, full-service wedding design, and intimate events. Katie also hosts seasonal hands-on floral workshops at her design studio in SLO.
Katie's old website was outdated in many ways: a confusing navigation bar with hard to find sub-pages, a clunky mobile experience, many broken hyperlinks, and not enough photos—most of which were low-resolution.
A beautiful and engaging website with a clear organizational structure, modern typefaces, chic color palette, and stunning galleries. All these elements tied together succinctly showcase Katie's incredible caliber of floral work.
Katie's inbox is constantly flooded with inquiries from brides-to-be. She wanted to respond in a timely manner while also giving her potential clients an elevated email experience—not just an ordinary, generic, auto-responder.
A well-thought-out Welcome PDF that she can attach during her first point of contact that outlines her expertise in the wedding industry, her packages and pricing, and a bridal questionnaire to kickstart the client onboarding process.