Morro Bay National Estuary Program

 

Morro Bay National Estuary Program works to protect and restore Morro Bay and its watershed by conducting monitoring and research to track the health of the estuary, repairing natural habitats to protect water quality and wildlife, and educating residents and visitors on how to be good stewards of the bay.

KENDRA ARONSON
CREATIVE STUDIO SERVICES

Editorial Design
Graphic Design
Photography
Writing

 

PRIMARY TYPEFACE

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SECONDARY TYPEFACE

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COLOR PALETTE

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2016 ANNUAL REPORT

 

PROBLEM

Renowned in the scientific community (but locally under the radar) the MBNEP was looking for an outlet to spread the word about their debut estuary-themed beer to be released during their triennial science-based report and event series, State of the Bay.


SOLUTION

A 4-page editorial spread in Edible San Luis Obispo magazine highlighting their local partnership with Morro Bay-based Libertine Brewing Company and exploring the intersection of scientific research, ecological preservation, and sustainable food practices. Because, of course, you need to have clean water to make great beer!

 

EDIBLE SLO FEATURE

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“Kendra is a multi-talented design and communications professional. We had the pleasure of working with her to produce our annual report. She tailored her design to match our requests as well as the feel of the content, she came in ahead of schedule, and was a joy to work with. We were proud to share the finished product with our supporters and would love to work with her again.”
— Rachel Pass, Communications and Outreach Coordinator of MBNEP