Katie's old website was outdated in many ways: a confusing navigation bar with hard to find subpages, a clunky mobile experience, many broken hyperlinks, and not enough photos—most of which were low resolution.
A beautiful and engaging website with a clear organizational structure, modern typefaces, chic color palette, and stunning galleries. All these elements tied together succinctly showcase Katie's incredible caliber of floral artistry.
Katie's inbox is constantly flooded with inquiries from brides-to-be. She wanted to respond in a timely manner while also giving her potential clients an elevated email experience—not just an ordinary, generic, auto-response message.
A well-thought-out Welcome PDF that she can attach during her first point of contact that outlines her expertise in the wedding industry, her packages and pricing, and a bridal questionnaire to kickstart the client onboarding process.