The San Luis Obispo Farmers' Market Cookbook
The San Luis Obispo Farmers' Market Cookbook features 196 pages of 60 seasonal recipes and 40 short stories. The recipes are organized by seasons (15 recipes per season) and are sub-divided into five categories: breakfast, light bites, lunch, dinner, and dessert (3 recipes per category). The latter part of the cookbook features short stories, interviews, and profiles of farmers, food artisans, and farm-to-table chefs. In the spirit of a creating a collaborative community-driven cookbook, the majority of the recipes have been provided by the food growers and crafters themselves to showcase the true taste of the Central Coast.
THIS COOKBOOK OPERATION IS A ONE-WOMAN SHOW. KENDRA ARONSON DID ALL OF THE FOLLOWING:
Print & Radio Advertising
Social Media Marketing
Kendra is the vision and voice behind The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. Her enthusiasm (and endless energy) made it real—from the writing, recipe testing, and food photography, to the editorial design and self-publishing.
Taking her dream from big idea to bound book took creativity and crowdfunding. In July 2015, Kendra launched a Kickstarter campaign and raised $26,714 in pre-order sales. She sold out of her first print run of 2,000 copies in just 20 days.
Now in its third print run, Kendra’s cookbook has sold over 7,000 copies. She’s still in awe and grateful to every single supporter.
COLLECT KENDRA'S COOKBOOK HERE
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