THE GOALS
To produce a comprehensive collection of brand imagery that will serve as a visual foundation for BOHL’s 2025 launch. This curated library of images will play a crucial role in launching their new restaurant concept, providing a cohesive and visually compelling set of assets that captures the essence of the brand and supports its marketing, promotional, sales efforts, as well as populate their proprietary ordering app with images.
Over the course of several shoot days, we covered all aspects of production including photography, food styling, prop styling, creative direction, wardrobe styling, talent management, and post-production.
The shoot resulted in simple ingredient shots, artistic macro ingredient shots, simple prepared bowl and salad shots, artistically styled bowl and salad shots, and lifestyle shots incorporating models.
Dark and neutral backgrounds with modern and minimal props were used to both differentiate BOHL’s branding from its competitors and to keep visual focus on the food
THE MENU
Hearty, healthy, leafy salads
Hefty, nourishing, warm rice bowls
Grilled proteins, fresh vegetables, and other toppings including: cheeses, grains, beans, and pickled elements
Housemade sauces and dressings
Iced refreshments
Herby pita chips and grilled sourdough bread slices
THE VIBES
Modern, exciting, fresh, and bold
Beautiful, saturated, vibrant colors
Focus on the quality, color, and textures of the prepared dishes and singular ingredients
Crisp, hard light with high clarity and contrast featuring prominent shadows while maintaining a well-lit subject
Eliciting an environmental ambiance that feels both warm yet slightly dark in a balanced way
CLIENT
BOHL
TEAM
Agency — Atlas Branding
Food Photography by Los Angeles Food Photographer — Mary Lagier
Food Styling by Food Stylist Los Angeles — Kendra Aronson
Drink Styling by Drink Stylist Los Angeles — Kendra Aronson
Tabletop Prop Styling by Tabletop Prop Stylist Los Angeles — Kendra Aronson & Mary Lagier
Studio — Kendra Aronson Creative Studio (San Luis Obispo, California)
—
VIEW PORTFOLIO
Filter by: Food Styling · Drink Styling · Tabletop Prop Styling · Recipe Development