THE GOALS

Create images that seamlessly weave together elements that evoke a sense of joyful and welcoming Italianity, effectively portraying Ferrari-Carano’s look and feel—sophisticated, elegant, passionate, and with a zest for life. Punctuated pops of red will playfully appear in the form of linen napkins, sunglasses, bicycles, flowers, food, and wardrobe.

Set 1 — a vibrant aperitivo scene, radiating with brightness and light. The atmosphere is infused with the essence of la dolce vita, exuding a carefree and joyful vibe. Wine glasses glisten under the sunlight, resting on light textural surfaces that add depth to the composition. Bold pops of color from citrus fruits, snacks, and colorful linens create a lively contrast. The overall setting is an inviting blend of sophistication and casual charm, perfect for savoring the moment and indulging in life’s simple pleasures.

Set 2 — this outdoor set captures a bright and colorful lunch al fresco, evoking the charm of Italy. Natural linen cloths drape elegantly over a light wood table, while the lush garden creates a vibrant backdrop. The tablescape brims with bright food bites: vine-ripened tomatoes, fresh basil, and rustic ciabatta creating a feast for the eyes. Hands reach out for the bites, the glasses cling adding a sense of lively interaction. The scene feels happy, elevated, and bursting with energy, portraying the essence of a joyful Italian lifestyle.

 

THE MENU

  • Stone fruits, melons, citrus, tomatoes

  • Grilled bread, juicy tomatoes, creamy burrata

  • Butcher-paper wrapped soft cheeses, cherries, baguette

  • Italian cheeses, green grapes, rustic crackers

  • Salad with chicories, edible flowers, peaches, pine nuts, and pesto

  • Fettucine with blistered tomatoes, burrata, and basil

  • Charcuterie, olives, tinned fish

THE VIBES

  • Sun-drenched, cheerful, inviting

  • La dolce vita at its finest

  • Sophisticated yet casual and approachable

  • A warm and elevated aperitivo scene

  • A bold and welcoming lunch al fresco

  • Classic, modern, timeless

  • Saturated and sultry pops of red

CLIENT
Ferrari-Carano

DREAM TEAM
Agency — Makers & Allies
Producer + Art Director — Andrew Layman
Producer + Set Designer — Rachel Lenton
Photographer — Ryan Hill
Food Styling by Food Stylist Los Angeles — Kendra Aronson
Location — Dallidet Adobe & Gardens (San Luis Obispo, CA)

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Kendra Aronson is a Food Stylist, Drink Stylist, Tabletop Prop Stylist, and Recipe Developer based in California, working in: Los Angeles, San Francisco, Santa Barbara, San Luis Obispo, and available for travel—reach out for rates and availability!

 

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Kendra Aronson