Food, Beverage, Product, Lifestyle Photography
Food, Drink & Tabletop Prop Styling for BOHL
CLIENT
BOHL
AGENCY
Atlas Branding
PRODUCER
Jasmine Johnson
FOOD, BEVERAGE, PRODUCT &
LIFESTYLE PHOTOGRAPHY
Mary Lagier
ASSIGNMENT
To produce a comprehensive collection of brand imagery that will serve as a visual foundation for BOHL’s 2025 launch. This curated library of images will play a crucial role in launching their new restaurant concept, providing a cohesive and visually compelling set of assets that captures the essence of the brand and supports its marketing, promotional, sales efforts, as well as populate their proprietary ordering app with images.
Over the course of several shoot days, we covered all aspects of production including photography, food styling, prop styling, creative direction, wardrobe styling, talent management, and post-production.
The shoot resulted in simple ingredient shots, artistic macro ingredient shots, simple prepared bowl and salad shots, artistically styled bowl and salad shots, and lifestyle shots incorporating models.
Dark and neutral backgrounds with modern and minimal props were used to both differentiate BOHL’s branding from its competitors and to keep visual focus on the food.
The menu features hearty, leafy salads and nourishing warm rice bowls layered with grilled proteins, fresh vegetables, and an array of toppings including cheeses, grains, beans, and bright pickled elements. Housemade sauces and dressings tie everything together, alongside iced refreshments and crisp herby pita chips with grilled sourdough slices for dipping and sharing.
The vibe is modern, exciting, fresh, and bold, with beautiful, saturated colors that feel vibrant and alive. The focus is on the quality, color, and texture of both the composed dishes and the individual ingredients. Crisp, hard light creates high clarity and contrast, casting prominent shadows while keeping the subject well illuminated. The overall ambiance feels environmental and immersive—warm yet slightly dark, striking a thoughtful, balanced mood.
FOOD STYLING
Kendra Aronson
FOOD STYLIST ASSISTANT
Shea Somma
DRINK STYLING
Kendra Aronson
TABLETOP PROP STYLISTS
Kendra Aronson
Mary Lagier
