Food Styling for Target

ASSIGNMENT

Establish meaningful connection and drive engagement with the Gen Z audience via relevant social content like hashtag “bless this mess”, highly relatable interpersonal friction with family members, and curating a more inclusive multi-cultural Thanksgiving tablescape spread (southern friend chicken and waffles, Mexican roasted corn, saucy Italian spaghetti). 

Holiday cheer doesn’t have to be a picture of perfection, it should be about connection. We were tasked with creating an artfully and humorously intergenerational food fight to generate shareable, laughable, joyful holiday content.