Drink Styling for Sam Adams Beer

ASSIGNMENT

0:06 and 0:15 spots for Sam Adams’ Summer Ale seasonal beer.   In some beer shots, achieving a perfect, controlled pour requires a combination of subtle physical tricks and tools. One technique involves using a beer glass cutter to remove the bottom of the bottle. While the bottom isn’t visible on camera, this allows the beer to flow more easily and consistently when pouring. I then used a beer bong from the back end of the bottle to guide the liquid through the bottle neck into the pint glass in a smooth, controlled stream. This approach ensures that the pour looks natural and continuous on camera, with minimal splashing or uncontrolled foam, while keeping the bottle neck—the part visible to the viewer—intact and visually perfect. By pre-planning the flow with these tools, multiple takes can be executed efficiently, maintaining consistency, clarity, and a polished appearance in both stills and motion shots. The result is a seamless, elevated presentation that makes the beer feel fresh, perfectly poured, and ready to enjoy. Beer bong: a technical necessity, a legitimate business expense, a genius unconventional tool—always stowed away and at the ready in my beverage styling tool kit!