The San Luis Obispo Farmers' Market Cookbook
Kendra is the author, photographer, food stylist, and self-publisher of The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California.
This debut cookbook was featured on Kickstarter’s homepage, endorsed by farm-to-table goddess Alice Waters, and sold statewide at Barnes & Noble.
With 14,000 copies sold to date, Kendra's successful self-publishing journey has been featured in the San Francisco Chronicle, Food52, Girlboss, Radio Cherry Bombe, and Being Boss.
The San Luis Obispo Farmers' Market Cookbook
The San Luis Obispo Farmers' Market Cookbook features 196 pages of 60 seasonal recipes and 40 short stories. The recipes are organized by seasons (15 recipes per season) and are sub-divided into five categories (3 recipes per category):
– Breakfast
– Light bites
– Lunch
– Dinner
– Dessert
The latter part of the cookbook features short stories, interviews, and profiles of farmers, food artisans, and farm-to-table chefs.
In the spirit of creating a collaborative community-driven cookbook, the majority of the recipes have been provided by the food growers and crafters themselves to showcase the true taste of the Central Coast of California.
Kendra Aronson is the one-woman show behind this entire cookbook production:
Marketing
Crowdfunding
Email Marketing
Print & Radio Advertising
Social Media Marketing
Creative
Art Direction
Branding
Recipe Testing
Self-Publishing
Writing
Blogging
Copywriting
Food Writing
Recipe Writing
Photography
Food Photography
Food Styling
Portrait Photography
Prop Styling
Design
Editorial Design
Graphic Design
Product Design
Web Design
Misc.
Book Tours
Cooking Demos
Distribution
Public Speaking